Studebaker Ultimate Portfolio 1946-66
Studebaker released their ëcoming or goingí sedans in 1947 which were styled in collaboration with the famous Raymond Loewy Studios, and were the first in America to come out with a completely new postwar style of automobile. The fact that they were pre-war mechanically made no difference to a car-starved America - it was the style that counted. Sales were high initially, but after 1950 numbers started to decline. In 1953 Studebaker introduced the well-received Starliner series of convertibles. The Silver and Golden Hawk were then developed from these coupes. The compact Lark was introduced in 1959, which brought a fresh new style to the product range, and some excitement from the V8-engined versions. Then came the stunning Avanti. Unfortunately, fewer than 5,000 were made, each one at a loss. The company was unable to generate sufficient profit to finance design and de¨velopment and the Lark became the last of a famous automobile line when the company closed its doors in Canada in 1966. It ended a 117-year history of manu¨facturing transportation by the Studebaker brothers. This collection of magazine articles includes Champion, Land Cruiser, Conestoga, Commander, Starliner, President, Speedster, Hawk, Lark, Avanti, Cruiser, and Daytona models.
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Studebaker released their ëcoming or goingí sedans in 1947 which were styled in collaboration with the famous Raymond Loewy Studios, and were the first in America to come out with a completely new postwar style of automobile. The fact that they were pre-war mechanically made no difference to a car-starved America - it was the style that counted. Sales were high initially, but after 1950 numbers started to decline. In 1953 Studebaker introduced the well-received Starliner series of convertibles. The Silver and Golden Hawk were then developed from these coupes. The compact Lark was introduced in 1959, which brought a fresh new style to the product range, and some excitement from the V8-engined versions. Then came the stunning Avanti. Unfortunately, fewer than 5,000 were made, each one at a loss. The company was unable to generate sufficient profit to finance design and de¨velopment and the Lark became the last of a famous automobile line when the company closed its doors in Canada in 1966. It ended a 117-year history of manu¨facturing transportation by the Studebaker brothers. This collection of magazine articles includes Champion, Land Cruiser, Conestoga, Commander, Starliner, President, Speedster, Hawk, Lark, Avanti, Cruiser, and Daytona models.
Pages : 208
Size : 8 X 10.75 (inches)
Format : Paperback
Illustrations : 30 Color & 300 B/W Photos
Publisher : Marston Book Services, LTD
ISBN : 9781855207752
Product Code : ST46UP