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1969 Plymouth Road Runner: Muscle Cars In Detail No. 5

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$22.95
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Product Code: CT580
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1969 Plymouth Road Runner: Muscle Cars In Detail No. 5

Your Price:
$22.95
Currently out of stock

Explore the 1969 Plymouth Road Runner inside and out with this resource that showcases the wildly popular, affordable muscle car, its big-block engine options, and the brilliant marketing strategy that featured cartoon graphics and a beep-beep horn.

The 1969 Plymouth Road Runner attempted to appeal to potential buyers with a low-cost, lightweight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character.

The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it was, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price.

All In Detail series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.rn

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Explore the 1969 Plymouth Road Runner inside and out with this resource that showcases the wildly popular, affordable muscle car, its big-block engine options, and the brilliant marketing strategy that featured cartoon graphics and a beep-beep horn.

The 1969 Plymouth Road Runner attempted to appeal to potential buyers with a low-cost, lightweight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character.

The late 1960s was an interesting time in the automotive world. Muscle cars, as we now know them, were well established with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. Competition being what it was, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price.

All In Detail series books include an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an in-depth study of all hardware and available options, as well as an examination of where the car is on the market today. Also included is an appendix of paint and option codes, VIN and build-tag decoders, as well as production numbers.rn

Pages : 96
Size : 8.25 X 9 (inches)
Format : Paperback / softback
Illustrations : 124 color
Publisher : CarTech
ISBN : 9781613253021
Product Code : CT580

Acknowledgments 

Chapter 1: Introduction and Historical Overview 
1968 
1969
1970 
1971 
1972 
1973 and 1974 
1975 
1976 and Beyond 

Chapter 2: Designs and Concepts 
The Players 
Saturday Morning Cartoons? 
Lamancha . . . What? 
Warner Brothers 
Beep Beep 
383 Road Runner Engine 
The Death of the Road Runner . . . Almost 
Success! 
1969 
The Final Verdict 

Chapter 3: Marketing and Promotional Tools 
Marketing Strategy 
Magazine Reviews 
Dealerships 
Partnering with Plymouth 
Promotional Campaigns 
Racing Road Runners 
Performance Clinics 

Chapter 4: Hardware Abounds 
Engines 
Rear Axles 
Brakes and Suspension 
Exterior 
Standard Equipment 
Option Packages 
Interior 
Wheel Covers, Wheels and Tires 
Trunk 
Cosmetic and Structural Changes 

Chapter 5: Road Runner Legacy 
Road Runner Club 
Day 2 Mods 
Bottoming Out 
Rebirth 
Road Runner Values 
Survivor Cars and Original Owners 
Race Cars 
The Future 

Appendix 
VIN Decoding 
Broadcast Sheet 
Fender Tag(s) 
Vehicle Order Number Decoding 
Window Sticker Decoding 
Standard and Optional Equipment

1969 Plymouth Road Runner: Muscle Cars In Detail No. 5

$22.95

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