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Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

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Product Code: CT542
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Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

Your Price:
$44.95
Currently out of stock

Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume.

Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.rn

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Travel back to the muscle car era and examine the clever marketing campaigns from Detroit's Big Three and even AMC and Studebaker with this comprehensive volume.

Automotive writer Diego Rosenberg recounts the catchy nicknames of cars, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. Relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.rn

Pages : 192
Size : 10 X 10 (inches)
Format : Hardback
Illustrations : 290 color, 145 b/w
Publisher : CarTech
ISBN : 9781613252031
Product Code : CT542

Acknowledgments 

Foreword by Bob Ashton, Managing Member, Muscle Car and Corvette Nationals 

Chapter 1: Some History 

Chapter 2: Pontiac Sets the Pace

Chapter 3: Chevy Out in Front 

Chapter 4: Buick Enters the Field

Chapter 5: Olds Joins the Fray

Chapter 6: Ford Fights Back

Chapter 7: Mercury Takes Flight

Chapter 8: Plymouth Takes it to the Street 

Chapter 9: Dodge Charges Ahead 

Chapter 10: Studebaker’s Last Stand 

Chapter 11: AMC: Racing on a Budget 

Index

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s

$44.95

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